In the wake of preliminary data from the National Youth Tobacco Survey that shows another staggering increase in youth e-cigarette use, with more than 1 in 4 high school students reporting vaping in 2019, the U.S. Department of Health and Human Services announced a plan to take flavored e-cigarettes off the market pending further review.    

It would be a major step forward in helping to ensure kids don’t get hooked on a highly addictive and dangerous product. According to the FDA’s own analysis, 70 percent of youth vapers say they use the products because “they come in flavors I like.” 

"I want to see the plan implemented immediately," Matt Wellington, our End the Nicotine Trap campaign director, told WebMD. "[The FDA should also] ban all other flavored tobacco products, cigarettes, and cigars, because flavors appeal to kids. I think the FDA has dragged its feet historically on decisions like this. They should have done this years ago."

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Photo Caption: The FDA is preparing to finalize guidance to prohibit the sale of all flavored e-cigarette products other than tobacco flavored. Photo Credit: Public Domain