We’re calling for Unilever, P&G and L’Oréal—the three largest personal care product manufacturers in the world—to commit to taking three steps to go toxic-free.

Step 1: Disclose any secret or hidden ingredients.

Step 2: Identify chemicals of concern and replace them with safer alternatives.

Step 3: Go Toxic-Free—Eliminate all chemicals linked to adverse health effects.

When these three companies take action, it will not only protect millions of consumers from exposure to potentially harmful chemicals, it could trigger a change in the whole personal care market. When the three largest companies demand toxic-free ingredients, many of the world’s suppliers will have to go toxic-free to meet demand, and we anticipate this will create a domino effect with their competitors.

Consumer demand has already started to move the market away from toxic chemicals. Public pressure helped push Johnson & Johnson to reformulate their baby shampoo to remove toxic ingredients. And both Unilever and P&G are starting to take the first step, committing to disclosing more of their hidden ingredients. And P&G eliminated toxic triclosan from its products.

In addition, companies that make and market safe cosmetics have grown into an $11 billion industry. And we think the big three personal care companies are starting to see the writing on the wall.

Behind our campaign is a 40-plus year track record of protecting people from toxic threats. We’ve helped to eliminate toxic chemicals from art supplies, advocated for cleanup of toxic waste sites, and fought and won toxics right-to-know laws from California, to New Jersey and Massachusetts. We’re active in 25 states, and have a respected team of organizers, advocates and public health researchers working to protect people from exposure to harmful chemicals.

We are confident that with enough consumer demand and a strong advocacy push, we can move the big three to go toxic-free. But we can’t do it without help from people like you.