Pledge to be Toxic-Free

PLEDGE TO BE TOXIC-FREE — We should be able to trust that the products we buy are safe — especially ones our families use every day, directly on our bodies. That’s why we’re calling on major personal care product companies to pledge to go toxic-free.

We should be able to trust that the products we buy are safe — especially ones our families use every day, directly on our bodies.

We’ve looked into it, however, and discovered that when we shampoo our hair or wash our hands, we’re likely dosing our bodies with chemicals that can disrupt our hormones, cause developmental problems, and even cause cancer.

Daily exposure to chemicals of concern 

Companies are allowed to put nearly any chemical they want into the products we use every day, despite the fact that the government doesn’t test those chemicals for safety or require any pre-market approval.  As a result, we’ve seen formaldehyde in baby shampoo, phthalates in cosmetics, and more, as small amounts of chemicals of concern have become far too common in many products. 

Exposure to chemicals is especially a concern when it comes to personal care products — things like hand soap, shampoo, lotion, baby wipes, shaving gel, and toothpaste — because we put them directly on our skin on a regular basis, where they can be absorbed or breathed in. On average, women use about a dozen of these products every day, and men use about six.  In fact, the average person in the U.S. is exposed to more than 100 different chemicals from personal care products before they leave the house every morning.  

Manufacturers also don't have to disclose what chemicals make up a product's "fragrance." This means consumers are left not knowing whether a product contains any of hundreds of chemicals of concern, like phthalates and styrene, because it’s typically claimed as a trade secret. 


Photos by Shutterstock users Lukas Gojda & Monticello. 

These exposures, even in very small amounts, can add up over time, and doctors warn of serious health risks as a result. That’s both dangerous and unnecessary. And this problem is especially urgent for the most vulnerable among us—babies and children—whose bodies are much more susceptible to the doses of chemicals coming from products all around us. There’s no reason we should have to risk our health or that of our children every time we brush our teeth or put on deodorant. 

That’s why we’re calling on major personal care product companies to pledge to be toxic-free.

Safe alternatives are possible and profitable

Just about everyone uses personal care products, and no one wants to get cancer—or any of the other negative health effects linked to chemicals in many of these products. So why let companies profit by exposing you to chemicals that aren’t proven safe, when they could make your favorite products without them? 

Consumer demand has already started to move some companies to go toxic-free, and has helped contribute to the growth of an $11 billion safe cosmetics industry. For example, Johnson & Johnson has begun to remove certain chemicals from their products, showing that this is possible and profitable. And The Honest Company, founded on a commitment to make healthy products that don’t contain chemicals of concern, has skyrocketed to a valuation of $1.7 billion within its first three years.  

If enough of us raise our voices, the rest of the industry will follow their lead. Pressure from consumers, public calls for change in the media, and shareholder demands will create the right conditions for major personal care product manufacturers such as Unilever, L’Oreal, and Procter & Gamble to respond by removing toxics from their products and disclosing all ingredients in their fragrances.

We can't afford to wait to take action

Cancer kills. Developmental problems needlessly make lives more difficult. Reproductive dysfunction brings pain and heartbreak. The list goes on. We are all exposed to the invisible threat of toxic chemicals from products in our daily lives, increasing our risk for these devastating illnesses. 

We can immediately reduce the amount of chemicals we carry in our bodies by shopping for products that don’t contain toxic chemicals, but we can only solve the larger problem by getting these chemicals out of the supply chain — and that’s where personal care product manufacturers are in the best place to protect us.  

When manufacturers pledge to be toxic-free, we can all rest assured that our favorite products aren’t increasing our risk of cancer, or a host of other life-altering health problems. We will be able to bathe our children and protect them from the sun with the peace of mind that we can trust what’s in our products — and without having to research a laundry list of 7-syllable ingredients. We can eliminate toxic chemicals in personal care products — and have one less thing to worry about when we get ready for the day.

We’re Calling On L’ORÉAL To Go Toxic-Free

U.S. PIRG, along with other Consumer, public health, and environmental groups across the country are urging L’Oréal to disclose all of its fragrance ingredients, as well as remove carcinogens and other chemicals linked to health problems from its cosmetic products.

Together, we can make personal care products without dangerous chemicals the industry standard. Thanks to our previous work earlier this year, popular personal care product maker Unilever, which owns brands like Dove and Caress, made a bold move to announce that it would disclose most of its fragrance ingredients by 2018. 

Join more than 150,000 Americans in calling on L’Oréal to pledge to be toxic-free.  

Issue updates

News Release | U.S. PIRG Education Fund | Public Health

Report: Monsanto Suing Arkansas State Officials For Banning Use Of Dicamba Herbicide

Monsanto just announced Friday that they are suing Arkansas State Regulators for banning the use of the herbicide dicamba. U.S. PIRG Education Fund is in support of the Arkansas ban that would limit the use of this pesticide. 

> Keep Reading
Blog Post | Public Health, Food

Crop Diversity: Good For Public Health, Good For The Bottom Line | Steve Blackledge

For more than a decade, Iowa State University has been testing the merits of a 4-crop rotation, such as planting corn, soy, oats, and alfalfa over the course of four years. The results? The ISU researchers have reduced their use of pesticides and synthetic fertilizers by about 90% while maintaining profits. That’s a staggering number, and even if farmers don’t push the limits as aggressively as ISU agronomists, we’re still talking about major reductions in chemicals. Moreover, we would expect correlating reductions in cancers, respiratory problems, reproductive system disorders, and more.  

> Keep Reading
News Release | U.S. PIRG Education Fund | Public Health

Report: EPA Limiting Use Of Dicamba Herbicide As More Farmers Report Crop Damage

The Environmental Protection Agency (EPA) just announced today that they will be limiting the use of the herbicide dicamba. U.S. PIRG Education Fund is in support of any EPA policy proposal that would limit or ban the use of this pesticide.

> Keep Reading
News Release | TexPIRG Education Fund | Public Health

TexPIRG Relieved That EPA Will Finally Secure Dangerous Superfund Site

The Environmental Protection Agency announced its plan today to finally clean up the toxic Superfund site known as the San Jacinto Waste Pits. The EPA’s decision comes after Hurricane Harvey flooded the site in August, releasing an unknown amount of contaminated soil into nearby floodwaters.

> Keep Reading
News Release | TexPIRG Education Fund | Public Health

​Confirmed Release of Toxic Waste in Houston Area Following Harvey

In Texas, EPA officials confirmed that floodwaters from Hurricane Harvey have spread contamination from toxic waste sites known as “Superfund sites” to nearby areas. The EPA says thirteen Superfund sites were flooded and two of the worst sites released damaging chemicals into the water. Despite environmental and community groups asking the EPA for weeks to tell residents whether these sites were damaged, the EPA only released information on the latest contamination yesterday.

> Keep Reading

Pages

Open Letter Calling on L’Oreal to be Toxic-Free

An Open Letter to the CEO of L’Oreal calling on the company to Pledge to be Toxic-Free

> Keep Reading

Open Letter Calling on Unilever to be Toxic-Free

An Open Letter to the CEO of Unilever calling on the company to Pledge to be Toxic-Free

> Keep Reading
News Release | U.S. PIRG | Public Health, Antibiotics

Activists Celebrate National Fried Chicken Day by Calling on KFC to Save Antibiotics

On National Fried Chicken Day, volunteers and staff with U.S. PIRG held thirty events in front of KFCs across the country to call on the Colonel of fried chicken to switch to serving chicken raised without routine antibiotics.

> Keep Reading
News Release | U.S. PIRG | Public Health

STATEMENT OF U.S. PIRG on detection of colistin-resistant bacteria in the U.S.

The detection of colistin resistance in the United States is a sign that we may be near a post-antibiotic era, and losing our ability to treat common bacterial infections.

> Keep Reading

Open Letter Calling on Procter & Gamble to be Toxic-Free

An Open Letter to the CEO of Procter & Gamble calling on the company to Pledge to be Toxic-Free

> Keep Reading

Pages

Blog Post | Public Health

4 Tools to Keep Us Healthy | Anya Vanecek

You can’t take food safety for granted, but you can protect yourself from illness with these 4 tools.

> Keep Reading
Blog Post | Public Health

It's a Lot of Chickens | Anya Vanecek

All spring long, companies have been making commitment to help save antibiotics, by ending the use of antibiotics on their chicken flocks. But, what does this all mean? A lot of birds.

> Keep Reading
Blog Post | Public Health

Notes from the Chemical Safety Board Public Meeting | Carli Jensen

 I attended a public meeting of the U.S. Chemical Safety Board, or “CSB.” This meeting couldn’t have come at a better time.

> Keep Reading
Blog Post | Public Health

"Closer to Our Customers" | Steve Blackledge

Mr. Easterbrook, if you want to improve your relationship with customers - and stock values - trumpet your antibiotic-free commitment proudly.

> Keep Reading
Blog Post | Public Health

Antibiotic-Free Chicken is the Next Big Thing | Anya Vanecek

More encouraging news this week. As people speak out against antibiotics overuse in agriculture, the industry is changing to meet our standards. 

> Keep Reading

Pages

News Release

Mass. Gov. Charlie Baker signed a critical bill today aimed at stemming the youth vaping epidemic. “An Act to Modernize Tobacco Control” is the first state law that prohibits the sale of all flavored tobacco products, including e-cigarettes, menthol cigarettes and chewing tobacco. It’s a major step to protect youth because four out of five kids who have used tobacco started with a flavored product.

Blog Post

Traveling on the road or through airports to get to your holiday destinations? Before you grab a quick bite, use the Chain Reaction scorecard to see which top restaurants are sourcing meat raised without routine antibiotic use. 

Blog Post

Get ready for some alarming stories—and they're all the more alarming because they're true.

On Nov. 14, U.S. PIRG and the Antibiotic Resistance Action Center (ARAC) of George Washington University launched "Superbugs Unplugged," a podcast that will dive into the alarming issue of antibiotic resistance and how we can slow it. Matt Wellington, our Stop the Overuse of Antibiotics campaign director, is co-hosting the podcast, along with Dr. Lance Price of ARAC. 

News Release | U.S. PIRG

By an overwhelming majority (32-6), the Massachusetts Senate passed a bill last night aimed at stemming the youth vaping epidemic. “An Act to Modernize Tobacco Control” would ban flavored tobacco products, including e-cigarettes, menthol cigarettes and chewing tobacco.

News Release | U.S. PIRG

The Centers for Disease Control and Prevention released its new Antibiotic Resistance Threats in the United States report, which estimates at least 35,000 Americans die annually from infections that antibiotics can no longer effectively treat.

Public Health

Ban Roundup

As cancer victims hold Monsanto accountable in court, governors should act to ban Roundup unless and until it's proven safe.

 

Public Health | U.S. PIRG

Get the lead out

The kids are back at school. How do we make sure their water is safe to drink?

 

Public Health | U.S. PIRG

Ban Roundup

Rather than require warning labels for Roundup, the Trump administration is moving to prohibit them.

 

Public Health | U.S. PIRG

This could be great, but what about e-cigarettes and vaping?

As federal officials consider bold action to warn the public about the health risks of cigarette smoking, we're highlighting that it’s also time for the FDA to take similarly bold action to address the youth vaping epidemic.

 
View AllRSS Feed

L'OREAL: PLEDGE TO BE TOXIC-FREE

We should know whether the products we use on our bodies are safe. Tell L'Oreal to be a leader and Pledge to be Toxic-Free.

Support Us

Your donation supports U.S. PIRG’s work to stand up for consumers on the issues that matter, especially when powerful interests are blocking progress.

Consumer Alerts

Join our network and stay up to date on our campaigns, get important consumer updates and take action on critical issues.
Optional Member Code
CLOSE

Thank you.

We are grateful for all the Giving Tuesday support. 
You can still donate and stand together with us.




U.S. PIRG is part of The Public Interest Network, which operates and supports organizations committed to a shared vision of a better world and a strategic approach to getting things done.